Rooted in the rugged landscapes of Humboldt County, UpNorth serves as the premier gateway to California’s most legendary cannabis heritage. We don’t just sell cannabis; we curate it. Born from a deep connection to the land and a respect for generations of craft, UpNorth was founded to provide enthusiasts with access to the highest quality boutique products on the planet.

Our philosophy is simple: Never Compromise. We believe that the spirit of Humboldt—the fog, the redwoods, and the unmatched expertise of its growers—should be felt in every puff, regardless of where you are.

The UpNorth Standard

• Humboldt Heritage: We honor the traditions of the Emerald Triangle by partnering with small-batch, legacy cultivators who have perfected their craft over decades.

• Boutique Curation: Every strain in our lineup is hand-selected. If it doesn’t meet our “Never Compromise” standard for terpene profile, potency, and bag appeal, it doesn’t get the UpNorth seal.

• Meticulous Cultivation: From award-winning indoor facilities to sun-drenched estate gardens, our partners utilize both modern technology and organic practices to ensure a clean, premium experience.

• The Gatekeepers: We act as the bridge between the hidden gems of Northern California and the discerning consumers of the South, bringing “Humboldt Holy Weed” directly to your doorstep.

Featured Collections

• Premium Flower: The flagship of the UpNorth name. Expect dense, trichome-heavy buds with complex aromas that tell a story of their origin.

• Artisanal Pre-Rolls: Convenience without the compromise. Our pre-rolls are filled with 100% premium flower—never shake or trim—for a smooth, consistent burn.

• Collaborative Extracts: We partner with the industry’s top extraction technicians to turn our world-class genetics into potent, terpene-rich concentrates.

Shop UpNorth at The Circle LBC

Experience the pinnacle of California cannabis. Whether you are looking for an uplifting Sativa to fuel your creativity or a heavy Indica for a Long Beach sunset, UpNorth brings the best of the North to the heart of the LBC.